Perez Hilton Starts His 'Own' Record Label

Blogger and media personality Mario Lavandeira, aka Perez Hilton, is about to launch his own imprint with record label Warner Bros. Perez (or one of his ghostwriters, more likely), has taken it upon himself to announce that he's "starting his own record label!!!!!"Perez credits himself with launching the careers of both Lady Gaga and Mika. He told Entertainment Weekly, "I have an ear, which is really important in the music world -- to be able to hear a hit and to be able to know who has a good song or not… I'm more than just an A&R person. I'm also a marketing person. I'm also a manager."Now it'll be a lot easier for Perez to brag that he's changing the face of the music industry...if his imprint is successful, that is.